Ray Ban Fake led the industry - again! - by making lenses impact-resistant, before most glasses hand even considered the idea. With glass lenses popular, and with military and related active use of the glasses rising, Ray Ban sunglasses were among the first to comply with the newly instituted requirements of the US Food and Drug Administration (FDA) for impact resistance. It helps to comply with such regulations when your products practically set the standards; this has been Ray-Ban thinking since day one. The philosophy of protecting vision, but doing it with style and panache, still drives the company, and is why Ray Ban's name is so respected, over 75 years after it was established.
British pop culture names such as Lily Allen, Agyness Deyn and Alexa Chung have helped glamorise the name and increase popularity, but Ray Ban Glasses speak for themselves, really. The promotional “Never Hide” campaign Ray-Ban began in 2007 to raise awareness of the maker’s many new offerings again put the sunglasses to the forefront of public awareness; we all seek quality and style, even if we don’t want to admit it...so, said the promotion, get out there and show it off. It worked, new styles grabbed our attention again, and Ray Ban UK styles are still as popular as ever.
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